The sport management program faculty are committed to an action-oriented curriculum, student-centered teaching, market-driven instruction, and mutually beneficial partnerships to support the academic preparation and professional development of sport management majors.

For more information, please see the Academic Catalog. A program map, which provides a guide for students to plan their course of study, is available for download in the Courses tab below.

  • Overview

    The sport management program faculty are committed to an action-oriented curriculum, student-centered teaching, market-driven instruction, and mutually beneficial partnerships to support the academic preparation and professional development of sport management majors.

    Program Location

    Carrollton Campus

    Method of Delivery

    Most courses are delivered face to face with a small selection of courses being offered that are hybrid (partially online) or fully online.


    The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

    Credit and transfer

    Total semester hours required: 120

  • Cost

    This program may be earned entirely face-to-face. However, depending on the courses chosen, a student may choose to take some partially or fully online courses.

    Save money

    UWG is often ranked as one of the most affordable accredited universities of its kind, regardless of the method of delivery chosen.


    • Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
    • The more courses a student takes in a single term, the more they will typically save in fees and total cost.
    • Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
    • Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
    • Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
    • One word of caution: If a student takes a combination of face-to-face and online courses in a single term, he/she will pay both all mandatory campus fees and the higher eTuition rate.
    • For cost information, as well as payment deadlines, see the Student Accounts and Billing Services website

    There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.

  • Courses


    This describes the general course work required for this program.


    Major Required

    • PHED-4603 - Advanced Concepts of Personal Training

      This class focuses on the physiological responses and adaptations of the human body during exercise. In depth analysis of the responses of the respiratory, circulatory, and muscular systems will be a major focus. Pre-participation health screening, biometric and fitness assessment, and participant goals will be considered to design individualized training programs. Laboratory activities include data collection and analysis, exercise programming case studies, and exercise demonstration and instruction practice.

      View Instructors, Syllabi and Other Details

    • SPMG-3660 - Managerial Ethics and Governance in Sport

      Students in this course will examine ethics and governance of sport organizations within the context of the managerial function. Students discuss various ethical theories, develop a framework for ethical decision-making, and have the opportunity to apply their decision-making framework to important sport industry issues. Students will also examine various governing agencies of sport and how these organizations impact managerial decision-making through policy development and implementation. Requires admission to the sport management major.

      View Instructors, Syllabi and Other Details

    • SPMG-3662 - Management and Leadership in Sport Organizations

      This course emphasizes the management component of sport management. More specifically, the course will focus on means of improving performance within sports organizations. Several areas will be discusses to that effect, such as developing goals, making decisions, strategic planning, leadership, and human resource management. Requires an overall GPA of at least 2.0.

      View Instructors, Syllabi and Other Details

    • SPMG-3663 - Sport Facility Management

      This course is designed to develop student understanding and competencies necessary regarding designing, planning, and controlling of sport facilities and sport event logistics. Topics include: scheduling the sport facility, planning and scheduling of sport events, box office management, security and supervision of facility events, safety and medical services, housekeeping and maintenance, concessions and merchandise, risk management and insurance, media marketing of sport events, sponsorship of and hospitality at sport events, and assessment of the sport event.

      View Instructors, Syllabi and Other Details

    • SPMG-3664 - Economics and Finance in Sport

      This course examines traditional and innovative methods of revenue acquisition and financial management in sports organizations. In addition, it examines the broader economic impact and implications in sport in society.

      View Instructors, Syllabi and Other Details

    • SPMG-3665 - Communication in Sport

      This course is designed to serve as an introductory class in public and media relations for students in sport administration, including the presentation of principles, standards, and guidelines in sport public relations and information systems involved in sport information management. Information technology and its role in sport will be covered. Throughout the course the concepts of public relations within sport and leisure organizations will be examined and applied to sport.

      View Instructors, Syllabi and Other Details

    • SPMG-3670 - Practicum

      Field experiences yield the necessity of receiving direction, undertaking responsibility, and demonstrating competence by applying theory learned from course work. Course helps students discover career options and confirm career choices.

      View Instructors, Syllabi and Other Details

    • SPMG-4584 - Pre-Internship Seminar in Sport Management

      This course is designed to prepare the student to make the transition from student to professional in Sport Management. Topics for discussion will include the following: internship selection, application materials, interviewing skills, job search, salary negotiation, and other professional issues. Mentoring during the internship search process will be provided.

      View Instructors, Syllabi and Other Details

    • SPMG-4665 - Sport Marketing and Promotion

      Designed to provide students with a basic understanding of sports promotion and marketing. Fundamental marketing and promotional principles are emphasized as they relate to sports.

      View Instructors, Syllabi and Other Details

    • SPMG-4667 - Legal Issues for Sport Management

      Examination of major legal issues in sport management. Emphasis on providing legally sound programs that reduce risk of litigation.

      View Instructors, Syllabi and Other Details

    • SPMG-4685 - Special Topics in Sport Management

      This course provides the opportunity to offer course content and topics that may not be covered by other course titles. Titles and descriptions of specific courses will be identified at the time of offering. The course may be repeated for credit.

      View Instructors, Syllabi and Other Details

    • SPMG-4686 - Internship

      The internship is the capstone experience of the sport management program. The internship is a full-time commitment and requires the completion of a minimum of 520 hours during the fall and spring semesters or 400 hours during the summer semester. The internship must be performed with a faculty-approved sport property, and intern duties are required to reflect the competencies developed through the sport management academic curriculum.

      View Instructors, Syllabi and Other Details

  • Faculty
  • Admissions

    Guidelines for Admittance

    The B.S. with a major in Sport Management consists of two phases, the sport management and the professional content phases. The sport management phase consists of introductory courses and the basic University Core Curriculum. The professional content phase consists of advanced coursework specific to the field of sport management.
    Each UWG degree program has specific requirements that you must meet in order to enroll.

    Program Specific Admittance Guidelines

    A soon as a student thinks he/she is interested in declaring Sport Management as a major, it is strongly recommended that he/she schedules an advising appointment. To find the Sport Management advisor based on your last name, click

    Student must complete all of the Area A-E requirements prior to taking courses from the professional content area. Transfer students who lack up to two courses in Areas A-E may take specified courses concurrently during their first semester of enrollment at UWG.  Student must complete at least 15 of the 18 hours required in Area F prior to taking professional content courses. This includes SPMG 2600, Introduction to Sport Management, that must be passed with a grade of C or better.  Student must have a minimum overall GPA of 2.5 before taking any professional content courses.  Student will have successfully completed the Regents Reading and Writing Exams in order to be admitted to the program.

    Once a student has met the requirements for admission, the advisor will change their status from pre-major to Sport Management. At this time the student may select a university approved minor and should receive separate advising in the respective department.

    Application Deadlines

    For more information, go to UWG Admission Deadlines

    Admission Process Checklist

      1. Review Admission Requirements for the different programs and guides for specific populations (non-traditional, transfer, transient, home school, joint enrollment students, etc).

      2. Review important deadlines:
        • Fall semester: June 1 (undergrads)
        • Spring semester: November 15 (undergrads)
        • Summer semester: May 15 (undergrads)
          See program specific calendars here

      3. Complete online application
        Undergraduate Admissions Guide
        Undergraduate Application
        Undergraduate International Application

      4. Submit $30 non-refundable application fee

      5. Submit official documents

        Request all official transcripts and test scores be sent directly to UWG from all colleges or universities attended. If a transcript is mailed to you, it cannot be treated as official if it has been opened. Save time by requesting transcripts be sent electronically.

        Undergraduate & Graduate Applicants should send all official transcripts to:
        Office of Undergraduate Admissions, Murphy Building
        University of West Georgia
        1601 Maple Street
        Carrollton, GA 30118-4160

      6. Submit a Certificate of Immunization, if required. If you will not ever be traveling to a UWG campus or site, you may apply for an Immunization Exemption. Contact the Immunization Clerk with your request.

      7. Check the status of your application

    For more information, go to UWG Admission Deadlines


    Dr. Brian Mosier

    Advisement information:

  • Dates

    Specific dates for admissions (Undergraduates Only), go to: UWG Admission Deadlines

  • Objectives
    • Sport management candidates know and apply practical and theoretical concepts critical to effective operations of amateur and professional sport organizations.
    • Sport management candidates display effective written communication skills within the context of amateur and professional sport organizations.
    • Sport management candidates demonstrate dispositions essential to becoming effective professionals.