Sport Management Mission Statement

The University of West Georgia Sport Management program is designed to serve society by developing responsible leaders for the world of sport business.  It is our goal to be recognized for our:

• Action-oriented curriculum in which the students learn by practicing and performing those tasks they will be expected to do in their professional positions;
• Student-centered teaching that is the product of the faculty’s commitment to the holistic development of our students;
• Market-driven instruction that is cutting edge and ensures that the knowledge bases, skills, and competencies we seek to instill in our students are those that are demanded by industry employers;
• Managerially relevant research that is designed to improve decision making and assists in overcoming organizational challenges;
• Mutually beneficial partnerships with sport properties that are developed to further solidify the bond between industry and the University.

Recognizing that the sport industry is ever-changing, we are committed to being sensitive to those dynamics that could affect the relevance of our instruction.  In summary, the faculty is committed to the advancement of knowledge and practice in the sport industry through the creation and delivery of relevant educational programs, conducting and disseminating research, and working collaboratively with industry organizations.

Sport Management Curriculum

The Sport Management Curriculum at the University of West Georgia is an academically rigorous program geared to develop leaders for today’s sport industry.  Further, the curriculum is designed to reflect the priorities outlined in the mission statement and to align the program with the guidelines and competency areas established by the North American Society for Sport Management (NASSM) and the Commission on Sport Management Accreditation (COSMA).