Sport Management Option within the B.S. in Recreation prepares students
for careers in a variety of roles in the sports industry, including,
but not limited to, professional sports, intercollegiate athletics,
parks and recreation departments, health and fitness clubs, and
small and large businesses which operate in or partner with sports
Students in the Sport
Management Option are required to take the following courses (semester
SPMG 2600 Introduction
to Sport Management (Spring)
SPMG 3660 Moral and Ethical Issues in Sport (Fall)
SPMG 3661 Sociology of Sport (Spring)
SPMG 3662 Management and Leadership in Sport Organizations (Fall)
SPMG 3663 Sport Facility and Event Management (Spring)
SPMG 3664 Economics and Finance in Sport (Fall)
SPMG 3665 Communication in Sport (Spring)
SPMG 3670 Practicum (Fall, Spring, Summer)
SPMG 4665 Sports Marketing and Promotion (Spring)
SPMG 4667 Legal Issues for Sport Management (Fall)
SPMG 4668 Human Resource Management (Fall)
SPMG 4686 Internship (Fall, Spring, Summer)
can choose to take electives in Sport Management through the various
course offerings in the program under one of the following two course
SPMG 4681 Independent
Study (Fall, Spring, Summer, provided existence of a cooperating
SPMG 4685 Special Topics (Fall, Spring, Summer)
Dr. Frank Butts
Dr. Laura Hatfield
Dr. Lance Hatfield
The Sport Management
program of the State University of West Georgia supports the University
"Bread and Butter Goals." As such, it has designated
goals the following program goals, in keeping with the University's
- Sport Management
Program's commitment to UWG's mission and goals.
The Physical Education and Recreation faculty support the University
and College of Education on the University's direction and goals,
and will work together to achieve them.
- Enrollment management
for the Sport Management Program.
The undergraduate recruitment and retention of Sport Management
students has been maintained, while raising admission standards.
- Extend the focus of recruitment for the Sport Management
program among high school guidance counselors,
teachers, and college-bound students. (See "Public
- Focus recruitment plans on qualified and diverse college
freshmen and sophomores, as well as high school students
on campus visitation days with available booths and information.
- Build stronger ties and articulation agreements with the
two-year colleges of the University System of Georgia
- Coordinate with the College of Education Academic Advising
Office to communicate a comprehensive strategy
for academic advising Sport Management students.
- Develop students' ties to UWG so that they want to stay
until they earn their degrees rather than transfer to other
USG institutions. (See "The University Experience"
and "Campus infrastructure" below.)
- Increase undergraduate admissions standards as the academic
integrity of the Sport Management program increases
- Academic Programming
for Sport Management. Academic excellence is the essential
goal of the Sport Management program. Academic programming will
be shaped by the mission of the Physical Education and Recreation
Department and by national Sport Management (NASSM/NASPE) curricular
- Use of periodic program reviews to ensure that the Sport
Management program is mission and goal driven.
- Allocate resources for the improvement of the existing
Sport Management Program in the Recreation major, and for
the development of the newly proposed Sport Management program
as a new Major.
- Give high priority to obtaining and maintaining NASSM/NASPE
approval (termed "approval" as no nation
"accreditation" standards/protocols exist for
sport management; NASSM/NASPE's "approval" process
generally recognized as the national standards) for the
Sport Management Program.
- Include faculty-directed student experiential learning,
research, creative, or professional
activities in academic programs whenever possible.
- Ensure that the general education coursework required
in the core is consistent with the University core
requirements and appropriate for the preparation of sport
for the Sport Management Program. Public relations for the
Sport Management program must reflect an accurate perspective
of the opportunities for prospective graduates in the sport
- Create a Department and College linked website to define
and promote the Sport Management program as a quality
program, targeting achievements of the faculty and students
and visionary goals for the program defined in the strategic
- Use campus Public Relations Office resources to maximize
the effectiveness of public relations activities for Sport
- Encourage faculty and staff members, administrators, and
students in the Physical Education and Recreation
Department to participate in public relations initiatives
for Sport Management.
experience for Sport Management students. To improve recruitment
and retention, Sport Management students must engage in academic-related
activities on campus that enhances the reason they attend classes.
- Give Sport Management students a reason to stay at UWG
on weekends by planning Sport Management sponsored
events in which students are involved.
- Improve the facilities for programs in the Physical Education
and Recreation Department.
- Continue to encourage cultural, ethnic, racial, and gender
diversity in students, faculty, and staff, and to work to
ensure that equal opportunities and resources are available
and staff morale for the Sport Management Program. A positive
academic climate must be continually monitored to enhance the
morale of students, faculty, and staff members in the Department
of Physical Education and Recreation.
- Develop Departmental policies that address student and
faculty concerns about class size to ensure that we can
each student educational excellence in a personal environment.
- Develop and review clear faculty and staff workload, promotion,
and tenure policies that are consistent with the
- Promote faculty governance through the Department and
for the Sport Management Program
. Off-campus connections
are important to Sport Management faculty and students.
- Increase the engagement of Sport Management alumni in
recruitment, fundraising, and public relations.
- Forge stronger and broader town/gown relations through
Sport Management marketing activities.
- Emphasize regional service to sport organizations in Sport
Management academic and extracurricular activities.
- Promote an understanding of cultural diversity in the
sport industry within this region.
for economic and community development. The Sport Management
program must form partnerships with government agencies, businesses,
and non-profit organizations that let us apply the resources
of the University to the solution of our community's economic
and social problems within the sport industry.
- Establish and maintain sport industry sites for practicum
and internship placements for Sport Management students.
- Formulate partnerships with regional sport organizations
and businesses to coordinate sport marketing, sport event
management, and other opportunities for students and faculty
in Sport Management.
for Sport Management. Appropriate information technology
must be available to Sport Management faculty and students to
enhance learning, to provide access to internet education resources,
and to ensure communication functions for the Sport Management
- Plan for contemporary internet-linked computers and software
programs specific to Sport Management functions to
be available to faculty and students.
- Educate Sport Management students in electronic communication
systems used in contemporary organizations and
businesses in sport industry.
Management program supports the University's capital campaign,
as the program expects to attract financial support for program
activities. Therefore, in conjunction with the University's
new centenary date of 2006, the Sport Management faculty and
students will contribute their sport marketing expertise and
commitment of time toward the University's multi-million dollar